Text Message Marketing with QR Codes- What You Need to Know!
You need to be wherever your customers are, and their cell phones happen to be just the place. GC Text makes connecting to your audience via text as easy as 1-2-3. Today, we’re talking all things QR codes. Get out your easy buttons because we’re breaking things down to the basics so that you know what QR codes even are…and how exactly you can use them for your next text campaign!
What are QR codes and what do they do?
A QR code, or “quick response code”, is a square-shaped barcode that stores encoded data, which can be decoded with your smartphone. You’ve most likely seen them on your favorite food product boxes or even traditional marketing signs asking viewers to scan to learn more:
QR codes in a nutshell are basically the most convenient way for your customers to take action with one simple click or scan of the code.
The #1 reason why we are totally #shipping QR codes:
The number one reason we personally love QR codes is how EASY it is to allow consumers to opt-in to your list, along with easily directing them to great deals and promotions! This can be done for a variety of different business types:
1) Homebuilders, if you have a QR code up on display in a model home, potential homebuyers can scan the code with their phone and a message with your cleverly crafted keyword, let’s say “DREAMHOME,” will pop up in their textbox, and all they have to do is press send to opt-in. BOOM, you just got another contact to connect with via text!
2) Gyms & Fitness Centers can put a QR code on display to direct their loyal members to download their fitness app for easy check-ins or sign-ups for classes.
3) Grocery Stores can use QR codes to direct shoppers to product information or recipes on their websites.
4) Restaurants are using QR codes on their menus so that hungry foodies can know more about what entrees, such as pictures of the actual dishes. They can also use them to share happy hour discounts AND have customers opt-in for their monthly newsletter!
5) Salons & Spas, want feedback from your clients? Have them scan your QR code so that they can provide a rating and some comments, or take a survey, and include a fun incentive for taking the time to fill it out!
According to www.socialmediaexaminer.com, QR codes are most commonly placed on…
- The back (or front and back) of your business card.
- Your brochures and other marketing materials.
- The sides of trucks and trailers.
- Product tags and packaging
- Convention and event nametags
- Restaurant menus
- Event ticket stubs
- Point-of-sale receipts
Be sure to check out the other tools we offer here at GC Text by visiting our website HERE.