Analytics & Performance Reports with GC Text

Text Marketing

Analytics & Performance Reports with GC Text


“It is always the simple that provides the marvelous.” —Amelia Barr

Welcome back GC Text users! Let’s sit down and talk numbers. Put your pencils down, we’re not talking about complicated mathematical equations here. We’re talking super simple analytics and performance stats to see how your latest GC Text message campaign went. While we’re sure it went off without a hitch (#YouKilledIt 👊🏻), it’s important to review the real-time numbers and data so that you’re able to tweak your next campaign for optimum performance. The best part? You can see exactly where you stand in a matter of seconds by simply going into the backend of your GC Text account!

With the analytics and reporting backend of the dashboard, you’re able to dive headfirst into the numbers for a snapshot of real-time stats. At a quick glance, you can see specifics like response rates, click rates, opt-outs, incoming messages, and more.

While 78% of US consumers say receiving a text message is the fastest way to reach them, you want to know how many of those users on your contact list are actually engaging with your texts. This will not only tell you what’s working and what’s not, but these reports will give you tangible evidence on how you can structure your next campaign to better serve your audience (and make those numbers go up!). 

Here’s a peek into what numbers you’ll see with GC Text performance reports.

Overview

This is the top portion on the dashoard of our platform that shows what your text message looks like, how many recipients were on the list, and the credits used. 

Campaign Report 

This section takes a deeper look at how users interacted with the message you sent. You’re able to view replies in your inbox and what actions were taken through your text message. 

Link Report 

This report is available for campaigns that use “Link Tracking.” This will tell you how many clicks went through and other helpful information like the industry average telling you where you stack up. 

What’s Your Demographic?

We’ve said it once and we’ll say it again, millenials LOVE to text. If you’re targeting a younger demographic, or any specific demographic in general, looking at your report in the backend will give you those numbers and a better idea of who is really answering that call to action. 

Texting vs. Social Media

Social media is an important tool to market your business, but could some campaigns be more successful via text message? The answer is YES! Comparing stats between the two platforms will be extremely useful for you and your team, and you can better plan out where and how to market big promotions down the road.

Texting vs. Email

The moment of truth! Which one do people love more…texting or email? Your GC Text report will answer that question once and for all and lay it to rest. According to https://www.textmagic.com/: “Consumers prefer to open texts on their mobiles rather than receive emails or calls. This may indicate that texting is viewed as a more trustworthy channel than email or phone calls, which are more likely to be affected by robocalls or spam. Also, consumers prefer texting to email when it comes to getting time-sensitive notifications.” 

Delivery Report 

Get basic details here about the delivery of your message such as bounce back numbers due to falsified phone numbers, and what percentage made it through successfully. BONUS: Each of these reports can be easily downloaded into a PDF form, making it a piece of cake to send to your co-workers so that everyone can be on the same page about what’s working and what needs improvement. 

This performance report is just one of the many perks about signing up with GC Text for your business. Click around on our blog and check out our video tutorials to learn more:  https://www.gctext.com/blog

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